Celebrating 20 Years of Excellence: Dr. Shalini Nath Tripathi

Today, we proudly celebrate two remarkable decades of dedication, insight, and impact by Dr. Shalini Nath Tripathi at Jaipuria Institute of Management, Lucknow. A passionate academician, insightful researcher, seasoned consultant, and dynamic trainer, Dr. Shalini has been shaping young marketing minds and redefining service excellence since 2005.

With over 24 years of rich experience, she has carved a niche in the domains of Services Marketing, Marketing Strategy, Consumer Behavior, and Customer Experience. Her scholarly work is published in prestigious journals such as VIKALPA (IIM Ahmedabad), Metamorphosis (IIM Lucknow), Journal of Targeting, Measurement and Analysis for Marketing (Palgrave Macmillan), among others.

Her expertise extends beyond academia. She has conducted impactful training sessions for Indian Railways, Central Excise, Geological Survey of India, BPCL, IOCL, and even women’s self-help groups—championing customer-centric thinking across diverse sectors.

Her two-decade journey at Jaipuria is not just a milestone—it’s an inspiration.
Here’s to her unwavering commitment, academic brilliance, and her infectious zeal for lifelong learning.
Congratulations, Ma’am!

🔗 Connect with her here:
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Google Scholar | ORCID