Don't Just Scroll, Build Your Career: The LinkedIn Playbook for MBA Students

In an increasingly competitive professional landscape, having a LinkedIn profile is no longer enough; knowing how to use it effectively can make all the difference. With this thought, the International Relations Committee (IRC) and the Alumni Relations Cell (ARC) of Jaipuria Institute of Management, Lucknow, under the guidance of Dr. Nistha Malik (Chairperson – IRC) and Mr. Anurag Mohan (Senior Manager – ARC), organised an insightful session titled "Don't Just Scroll, Build Your Career: The LinkedIn Playbook for MBA Students" for first-year students. The session featured Mr. Girish Chaple, an alumnus of Jaipuria Institute of Management, Indore (Batch 2016–2018).

The session commenced with Mr. Paarth Bhatia, Junior Representative of IRC, welcoming Mr. Girish on behalf of the organising committees. Drawing from his professional experience across retail planning, operations, business analytics and professional branding, Mr. Girish shared practical insights on how students can transform their LinkedIn profiles into powerful tools for professional visibility, networking and career development.

During the session, he emphasised the importance of creating a LinkedIn presence that is not only informative but also engaging and attractive to potential employers. He encouraged students to look beyond the conventional approach of simply listing academic qualifications and achievements and instead use the platform to showcase their skills, experiences, projects and professional evolution.

One of his key recommendations was to document and share every meaningful project undertaken during the MBA journey. Rather than merely mentioning a project, students should highlight its objectives, challenges, their individual contributions, key takeaways and learnings. He further stressed the importance of demonstrating how insights gained from earlier projects can be applied to subsequent assignments. This approach, he explained, helps build a compelling professional narrative and demonstrates the ability to learn, adapt and apply knowledge in different situations.

Mr. Girish also highlighted that consistency and authenticity are essential to building a credible LinkedIn profile. Students should actively engage with relevant professional content, share their perspectives, showcase their work and gradually establish their areas of interest and expertise. A well-maintained profile, supported by meaningful engagement, can help students become more visible to recruiters, industry professionals and potential employers.

The session offered students a valuable perspective on building their professional identity early in their careers. It reinforced an important message: Every project is an opportunity to learn, every learning is an opportunity to share, and every meaningful interaction is a step towards building your professional brand.

The interactive exchange of ideas and practical suggestions made the session particularly relevant for students preparing to navigate the professional world.

Through such alumni-led initiatives, Jaipuria continues to leverage the knowledge and professional experiences of its alumni to enrich the learning journey of its students, bridging the gap between classroom learning and industry expectations.